Sometimes…I’m a Ninja

ninja_crouch

I picture a real Ninja always looking several steps ahead and calculating what they would do if an unseen obstacle or attack happened. In my mind, I visualize a figure dressed in black leaping over a tree falling or tucking and rolling when a rock knocks them down. Sometimes, I’m that Ninja. At some point [...]

Old School Cold Calling?

cold_calling_tips

Wendi here, from TrueHero. We just returned from Portland and the WWSRA Outdoor Industry Regional Trade Show. This is a great small show made of up sales rep and agencies showing product to specialty retailers from the Pacific Northwest. TrueHero has a few reasons for being there: 1) We designed and built the tradeshow booth [...]

Are you ready to rework?

Rework

This week I read Jason Fried and David Heinemeir’s book Rework. I am still digesting and processing. The book is like a small desert that you think will never be enough until you take a bite and taste how rich it is. Below are a few pieces that I keep rolling over in my mind. [...]

Serial Media

Serial Media

1. This is a great post by Chris Brogan. He talks about the future of media.  I like the idea of subscribing to a book, short videos and multi-touches.  Are you ready for serial media? http://www.chrisbrogan.com/futureofmedia/ 2. Are you talking to your brand advocates as well as your badvocates (the ones who are bashing your [...]

Let’s be social….

Let's Be Social!

You have heard the stats – over 500 million people on Facebook and 50% of them logging on daily, 95 Million Twitter Accounts and growing… So you jump on Facebook, Twitter, FourSquare, LinkedIn and start posting. A week later you get impatient, your business did not grow and why don’t you have 10,000 “LIKE”s? It’s [...]

Things TrueHero picked up this month…

snocross

1. Did you miss anything from Winter X Games in Aspen, CO? Check out all the results and highlights at…http://es.pn/hPmty8 2. The SnowSports Industry hits $1 Billion in December – record-breaking! “Record sales, coupled with consistent snowfall across the country gave the four-day event a positive kick“  http://bit.ly/fJoFUH 3. Tax season is here. This is a good [...]

Hanging with the Wig-L-Wam Crew

TrueHero had a great opportunity to follow Wigwam Mills, Inc’s  Wig-L-Wam Van around Aspen and ESPN’s Winter X-Games this weekend! Check out the pics and videos we posted (more to come so keep watching!) on Wigwam’s Facebook Page! Wigwam is one of the leading sock companies in the world. They have been around for over [...]

Not just another trade show

1. Frontier Group, a rep agency in the Pacific Northwest, raised the bar with a new booth (see above) at WWSRA and hosted a party for Specialty Retailers this week Portland, OR. Designed and built by True Hero. 2. Surf Expo had a 9% increase in buyer attendence this week at the Orange County Convention [...]

Helly Hansen at evo

    Helly Hansen is live at culture.evo.com! La Nina is hitting the entire west coast and Mother Nature is poised to deliver a record winter all over the country. Temperatures are down and demand is up for high quality winter jackets and pants! Check out the new Helly Hansen Fall 2010 jackets and pants. [...]

Execute to plan…

As a buyer at May Company (now Macy’s) we had to write extensive business plans. It took hours, days, weeks to finish each plan. Every sentence HAD to start with an action word – Take, Engage, Maximize – you get the picture. After a month or two the business plans were finalized and forgotten by [...]